AUTOMATIONS · LOADING
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Service № 07 · Ops · Load-bearing workflows

The bridge between every tool you use.

Thirteen systems. Seventy-eight connections. One orchestrator that decides what should happen, when, and through which channel — before you finish your morning coffee.

What it is

An always-on fabric, not a Zapier.

Most "automation" tools force you to draw the same boxes you would on a whiteboard, then keep them running yourself. Mittiva sits one layer below — a stateful network where every signal carries weight and the three load-bearing nodes decide the route.

01

Triggers fire from the edge

A Stripe payment lands. A RazorPay invoice clears. A form gets filled. An NPS survey gets a 9. These ten ground-level events live on the deck of the bridge.

02

Three cores carry the load

Mittiva CRM stores. AI decides. Meta delivers. Every signal can route through one, two, or all three — depending on what the moment actually needs.

03

Actions land in the right channel

A WhatsApp message. A booked Calendar slot. A Slack ping to your team. An email that doesn't look auto-generated. The action that the moment was always going to be.

Anatomy

The three load-bearing nodes.

Pylons hold up a bridge. Cores hold up an automation. These three carry every signal that passes through Mittiva — alone or in combination. Scroll to meet them.

Mittiva CRM — the left tower

Everything that happens in your business needs to be recorded somewhere. Mittiva CRM is the system of record — the source of truth that every other tool reconciles against.

  • Contacts, deals, conversations, and revenue under one roof
  • Custom fields per industry — boutique, clinic, agency, café
  • Logs every Stripe charge, every WhatsApp reply, every form fill
  • Built-in pipelines you actually use, not enterprise-grade dead weight

AI — the midspan

The orchestrator. Suspended at the lowest point of the cable, AI sits between CRM and Meta — close enough to both that any decision is at most one hop away.

  • Reads the trigger, the CRM context, and the customer history together
  • Decides which channel — and when — to send the next message
  • Handles the long tail of "what should we say here?" so you don't have to
  • Tunable per workflow — strict for billing, warm for nurture

Meta — the right tower

Reach and delivery. Instagram DMs, WhatsApp Business, Facebook Messenger, and Meta Ads — one connected layer that sees every conversation as one rope of context, not four parallel inboxes.

  • WhatsApp Business API, fully approved, fully managed
  • Instagram DM and comment automations that don't read as bots
  • Meta Ads pixel and conversion API wired into the same CRM record
  • Broadcast to a segment without leaving the conversation thread

Pattern library

Four flows that pay for themselves.

Every business has the same five or six automations buried in someone's head. Here are the ones we end up building most often. Each one routes through a different subset of the three cores.

01 · Payment-to-receipt

Stripe → CRM → WhatsApp

Payment hits Stripe. The customer's record updates in CRM. A branded WhatsApp receipt lands on their phone before they've closed the checkout tab. No CSV, no human.

Stripe → CRM → WhatsApp
02 · Reply-then-book

Form → AI → Calendar

A discovery form gets filled. AI reads the answers, qualifies the lead, drafts a personal reply, and hands back a Calendar booking link that respects timezone.

Form → AI → Calendar
03 · Recover-without-spam

Survey → AI → Meta → DM

NPS comes back at 4. AI parses the comment, picks the right segment via Meta's audience graph, and an Instagram DM goes out from your handle that sounds human because it is, in tone if not in author.

Survey → AI → Meta → DM
04 · End-of-week briefing

RazorPay → CRM → AI → Meta → Email

Every Sunday at 8pm, a full-loop report: revenue from RazorPay, the deal stages from CRM, the headlines from your Meta ads, summarised by AI and sent as a single, readable email. No dashboards required.

RazorPay → CRM → AI → Meta → Email

Routing variants

You don't always need all three.

Different transactions need different routes. A WhatsApp receipt only needs CRM. A reply to a comment only needs Meta. A real decision uses all three. Each pulse in the bridge is colour-coded so you can see at a glance which lane it took.

  • CRM laneStore-and-forward. Payments, contact updates, deal-stage moves. ~ high freq
  • AI laneDecision-and-reply. Form qualification, intent detection, drafted messages. ~ med freq
  • Meta laneReach-and-deliver. DMs, comments, WhatsApp broadcasts, ad audiences. ~ realtime
  • Multi-coreTwo or three cores in sequence — the full pipeline for high-context flows. ~ on demand

Thirteen nodes. Seventy-eight edges. One bridge.

Every node has a direct line to every other node — the full mesh is what makes the system robust. The cores choose the route based on the rules you set, but the underlying connectivity is always complete. No silos, no orphans.

Start with one workflow.

We'll find the 30-minute task you do every morning and have it running through the bridge by next Friday. Then the next one. Then the next one.

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